#IsobarinBrief with Isobar Mexico VP of Operations, Ana Maria Barquin

#IsobarinBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Isobar Mexico’s VP of Operations, Ana Maria Barquin.

What does experience mean to you?

Creating positive effects.

What should marketers not live without?

Empathy, change and creativity.

Consolidation is at its peak. What is the role of agencies today?

Having a real impact in the world.

What’s your view on Innovation?

Always move forward.

What is the future of brand experiences?

Human experiences: simple and relevant.

Tell us what makes Isobar different and better.

Our people. Our willingness to move forward and always finding a way to make things happen.