#IsobarinBrief with Isobar Singapore ECD, Stan Lim

#IsobarinBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Isobar Singapore’s Executive Creative Director, Stan Lim.

What does experience mean to you?

Success or failure.

What should marketers not live without?

Empathy.

Consolidation is at its peak. What is the role of agencies today?

Fog lights.

What’s your view on Innovation?

Mostly hype, occasionally brilliant. Choose brilliant.

What is the future of brand experiences?

Emotion engineering.

Tell us what makes Isobar different and better.

A touch of madness.