No Gimmicks: Best of Diversity, June

Sharon Goldstoff, Senior Creative at Isobar, writes a monthly blog focusing on campaigns that champion diversity, without making diversity the subject of the campaign.

After Sharon’s first diversity blog last month, she’s back with more authentic and non-gimmicky campaigns.

Adidas: Future Talents — Here to create (Cloudfactory)

Adidas proves that diversity in the workplace creates diversity in the work produced. In this campaign they used epic testimonials of their own employees, to show how sports fuels creativity. They even created an interactive tool which allowed every employee to be part of the campaign, by adding their voice to the Here to Create manifesto.

Weekday — My body, my image

With ‘My body, my image’ Weekday helps redefine what a “beach body” looks like. The Swedish label sent 25 women items from its new swimwear collection and gave them complete creative freedom. The results: an authentic campaign showing real bodies in many different shapes and sizes. I think (or I desperately hope!) that in a few years, campaigns like this will be the norm rather than the exception. I hope we look back in disbelief at old swimwear campaigns with supposedly ‘perfect’ bikini models.

Hema — Hema-kwaliteiten (Sweet + Halal)

This campaign is made with fans for fans and tells real stories. Each week Hema launches a new story. This campaign is not about the people, it’s about the stories they tell and what Hema means to them. The fans are simply very diverse, so the videos are too.

Sharing is caring

Hopefully you’ve been inspired by the examples above. Which examples do you have? Let me know and I will feature it next month!

Sharon Goldstoff, Senior Creative, Isobar