Salesforce & Isobar partnership celebrated at agency GLM 2019

Isobar’s global leaders met in Mexico City to discuss how we have to evolve quickly as an organisation both within DAN and for our clients to ensure we meet our goal to become a world-class Experience Agency of Record.

A critical part of this strategy is to leverage the agency’s platform partner relationships. Antonio Sciuto Senior, Vice President — Strategic Customer Advisor at Salesforce was invited to share the company’s rich history and passion for customers. He also shared what led to its success today providing support to more than 150,000 customers.

Antonio championed the close relationship Salesforce has with Dentsu across the Group, noting: “DEG, Linked by Isobar has been brilliant at delivering a customer experience connected through different solutions.”

Jeff Eden, Chief Revenue Officer and Principal DEG, Linked by Isobar said “Approximately 60% of the services we performed last year were delivered by implementing solutions across clouds and creating strategies and campaigns on top of the platforms to enhance our clients’ marketing programs. What we have done is engage with our clients and Salesforce’s reps to ensure that every client for whom we provide services has a connection with Salesforce.”

Antonio also shared how Salesforce is doubling down on its b2c strategy. Antonio explained, “The only platform that can support the entire front end of business is Salesforce — and we have invested in that — when you look at our later years, we have doubled down on the direct to consumer, consumer goods and commerce spaces, in particular.”

Notable Salesforce acquisitions — such as Datorama, Mulesoft, Quip, Salesforce DMP and Commerce Cloud — have increasingly allowed Isobar to provide enhanced offerings to clients.

Antonio also talked about the future, “CRM is the fastest growing enterprise software segment,” but he stressed that CRM doesn’t mean sales — but the customer relationship — and explained that it’s about creating an entire platform to support the customer from end-to-end. The demand for CRM is set to double over the next five years.

“Our goal is to create an intelligent customer platform where all customer needs can be managed with a clear view of the customer,” Antonio said. He also shared his approach to innovation: ”I don’t like to talk about technology first, I like to talk about business — the key KPI is attrition. We want to deliver the best ROI and it’s not about technology it’s about innovating the business and creating the technology to support it.”

Isobar is recognised as a Salesforce Platinum Partner, delivering robust B2C and B2B solutions, launching hundreds of successful projects for some of the world’s largest businesses and brands. The agency’s Salesforce expertise spans digital commerce & retail, CRM & analytics, service & community, digital marketing & social, and platform & apps development, delivered across multiple verticals, including media, financial, non-profit, retail, manufacturing, higher education, government, healthcare and life science.

Isobar has also been named Salesforce Partner of the Year and Commerce Cloud Delivery Partner of the Year in both EMEA and APAC geographies, as well as being recognised by influential research firm, Forrester, as a top Salesforce Implementation Partner.

Isobar has delivered market and industry-leading solutions for Zwilling, Pentland and Asda.