Tim Doherty gives his view of this year’s Cannes Lions

Isobar China Chief Creative Officer, Tim Doherty, gives his view of this year’s Cannes Lions International Festival of Creativity.

The Cannes festival is a great opportunity to see the some of the best creative work in the world, to be inspired by the talks of many different kinds of creative leaders, and to meet and connect face to face with other creatives in our field.

Despite all our technology and gadgets, nothing beats face to face communication. Physically being together still really matters.

Maybe in the future, if VR technology becomes what many predict that it will become, people all over the world will buy tickets to virtual Cannes and wear headsets and have a virtual experience that will be as immediate and interesting as flying here and being here physically. But that time has not come yet. Still nothing beats being here and soaking it all in.

What inspires me the most is the scale and scope of some of the best work in the world. Work that literally takes YEARS to accomplish.

Creating a new Rembrandt is not something you pitch to a client and do in two months (check out “The Next Rembrandt” work if you haven’t seen it）. It is something bold and daring and heroic.

And while, if I am being honest, I am not sure why such a project was important for the banking brand ING to do, I can’t help but wonder when Chinese clients will get so brave

and bold and commit to creating this kind of work — work that truly stuns the world.

I fully believe it will happen. And coming to Cannes makes me want to think bigger, do bolder work and get back to China and do work for our clients that is better than ever. Let’s stun the world!

Tim Doherty, Chief Creative Officer, Isobar China

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