2024 U.S. Elections: Guidance for Companies

Carolyn Sofman
Issues Decoded

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On November 5, 2024, American voters will elect the president, determine majority control in both chambers of the U.S. Congress, choose governors in 11 states and decide numerous ballot initiatives on a wide array of state and local issues across the country.

Weber Shandwick, Powell Tate and United Minds equip clients with guidance on internal and external communications considerations, from business-as-usual efforts to engagements in political and election-related activities or events and issues-oriented programs. In the months ahead, we will provide updates and counsel on timely developments and emerging issues related specifically to the 2024 elections and beyond.

This election cycle, clients and brands must navigate a convergence of highly polarizing issues including the economy, abortion, the Israel-Hamas war, immigration, racial inequities, LGBTQ+ rights and climate, alongside the impacts and consequences created by artificial intelligence, misinformation and disinformation and geopolitical implications. Following the 2020 presidential election and its aftermath, there is also heightened attention to misinformation and election interference, voting rights issues and corporate political activity — real or perceived.

To jump start the countdown to Election Day 2024, we’ve prepared the first guidance to inform how businesses consider and prepare for internal and external communications relative to the campaigns and elections. Read it here.

Want to work with us? Reach out to Ellen DeMunter at EDeMunter@powelltate.com

About Weber Shandwick Public Affairs

Weber Shandwick is a global in-culture communications agency built to make brave ideas connect with people. The agency is led by world-class strategic and creative thinkers and activators and has won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018. The firm has earned more than 135 Lions at the Cannes Lions International Festival of Creativity, including 36 Lions in 2021 to become the most-awarded PR agency. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021.

Weber Shandwick is part of the Interpublic Group (NYSE: IPG) and is the anchor agency within The Weber Shandwick Collective — a communications and consulting network built for the convergence of society, media, policy and technology.

For more information, visit: https://www.webershandwick.com/expertise/public-affairs/

Powell Tate is the Public Affairs Unit of the Weber Shandwick Collective. For more information, visit: www.powelltate.com

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Carolyn Sofman
Issues Decoded
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Washington DC | Senior Vice President, Public Affairs at Powell Tate | Weber Shandwick