I’m Feeling Lucky

I remember before when I opened my browser, the first letter that I would type is “y” and my browser will suggest yahoo.com. But now, the first letter I type is “g” and google.com would appear. What made me switch my search engine from Yahoo to Google? Here are three reasons why I think Google is better than Yahoo.

First, Google knows its brand mission and sticks to it. It aims to organize the world’s information and make it accessible and useful to everyone. Ever since, it has been the branding of Google. Yahoo, on the other hand, doesn’t know what it wants to be. It keeps on changing its brand mission and before they know it, Google has already won the race.

Second, Google knows how to be consistent with its brand mission by separating itself from its other own companies and products like Alphabet Inc. and Jigsaw. In this way, Google is still a search engine where people can get information in seconds. Yahoo, though, was not able to execute a brand separation. It tried to cram all sorts of features in its website that there is no concrete vision for it anymore. This made Yahoo not sustainable in the long run.

Lastly, Google changed its logo design with a purpose which was to format the visual design to work well in any devices, whether mobile, tablet or desktop. Yahoo also tried to change their logo design to fit the changing modern world. But sadly, its new and fresh aesthetics was only for show. It has no purpose or meaning in changing the design.

We can see here that concrete vision and consistent brand mission were the reasons why Google was able to beat Yahoo. But we also have to take note the people who are using the products. And that is where Google ultimately defeats Yahoo. With its brand mission and vision, Google is fixated with the right factor. Google cares about their users.

Source: http://knowledge.wharton.upenn.edu/article/a-tale-of-two-brands-yahoos-mistakes-vs-googles-mastery/