6 Reasons Why Content Is King

In 1996, Bill Gates coined the phrase ‘Content is king’. It was his prediction of where the internet was soon to be heading. Is it still relevant today? Absolutely.

The digital world is ever-changing, with new content being created and thought up every hour of every day. Without content, there would be no internet as we know it. Here’s a round-up of six reasons why content is and always will be king — from the content chapter at iTech Media.

1. Content Solves Problems

“People are busy. They have a lot going on. So, when a person lands on your site for the first time, they ask themselves: ‘Am I in the right place?’ and ‘Will this page help me?’. That’s where content comes in. Great content takes away a user’s confusion. It’s the expert that solves their problems and provides them with a real solution.” — Connor, Content Editor

2. Content Builds Brand Image

“Whatever content you create, the output will have an effect on your brand. So, for a strong brand image and a long-term relationship with your users, content is key. Each piece of content you distribute will make your audience feel an emotion and connect that back to you. Great content will win over an audience, gain their trust and leave them feeling confident in your product.” — Georgia, Content Editor

3. Content is Universal

“There are many topics that are both complex and yet essential to almost everyone’s lives globally. Everybody has the right to receive the information they need through words and means they can understand. As such it’s a privilege for us to work in the world of communicating complex and vital subjects to a large and diverse audience.” — Adam, Content Manager

4. Content Is Your Marketing Strategy

“Content is the meat behind any marketing strategy. Whether you’re focusing on social media or search engines, paid or organic — content is the base by which you promote your business online. For a business to thrive, high-quality content has to be at its core. It can be the difference between a marketing success or a marketing failure.” — Connor, Content Editor

5. Content is Versatile
“There’s no limit to how content can be created. Videos, podcasts, e-books, infographics — there’s something to suit every audience. Content is fluid and can be created from all angles and for all different purposes.” — Georgia, Content Editor

6. Content is Demanded
“Google processes around 40,000 searches every second. That’s about 3.5 billion searches per day. People are looking for great content all the time. There’s a huge opportunity to give users what they want and to draw them into your community. If you give a user what they’re looking for, they’re far more likely to become a subscriber.” ­– Connor, Content Editor