Why Apple Is So Successful?
“What is the secret behind Apple’s success?” is the most asked question in our generation. Technology magazines, social media, and even we discuss about this topic in our daily lives. Actually, you don’t have to be an expert to answer this question. Of course there isn’t only one answer. Here is what we can see;
1. Marketing
The way that Apple promotes its product is different than any other company. First of all, they work for the visual beauty of their products more than anyone. All of their products have a smooth surface, a comfortable hold, and an elegant colour. Even their stores give you chills by its powerful and dainty image. Apple makes a teaser video and advertisement seminars before selling a product. They put all the information about the new product on their website in regular bases. All of those videos and information makes you want that product because the colours and visual affects they use to make the product charming. Other than visual beauty, Apple cares about the customer satisfaction more than their technology. Actually, they advance their technology by the customer’s comments. When you walk in to an Apple Store, you can see a section called “GeniusBar”. It’s the place where their employees help customers about their problems and questions.
2. Software (iOS)
Apple uses a unique software which is created by itself. Apple doesn’t only sell a product, it sells the software in it. By advancing its software regularly they manage to kill their old products which leads customers to buy the new one. On the other hand, the use of this software is very simple. There’s nothing you need to learn about. Everything appears on the homepage and that’s it. To help a new customer, the very first time you open a product it starts with an introduction phase which shows how to use it.
3. Privacy Policy
Apple has one of the most strict privacy policy ever. They even got into trouble with FBI because of that. Apple adduces that they’re the most secure company compared to others. There is no way that they share personal information about their customers.
If we compare those information to other companies we can clearly see why Apple is so successful. Their customer service, visual designs, technology, and privacy have huge differences compared to other companies. For example, when you walk into a technology store you can see a separated section just for Apple products and there is always someone to help you. Other companies’ stores don’t give you same service as Apple. Apple always work for their customers satisfaction, others work for themselves. That’s why Apple is so successful.
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