Bringing our unique NFMe ID into ZoidPay’s eCommerce Metaverse

Published in
6 min readJul 7, 2022


We’re delighted to announce that Itheum has entered into a brand new strategic partnership with the revolutionary pioneer in payment solutions, ZoidPay. We will collaborate to bring Itheum’s NFMe ID Avatar into ZoidPay’s innovative HyperMall, empowering users to shop freely in the metaverse using their personal data preferences. ZoidPay will aim to adopt our exclusive Retail Passport powered by the NFMe ID Data Technology, empowering users to own and operate their data to enhance their shopping experience.

In the age of technological advancements, and the evolution of the Web, the aspect of “eCommerce” has exploded, with the traditional way of shopping evolving. Web 2.0 has led to the rise of global stores, like Amazon and eBay, along with subscription models like Netflix. These sites have become the norm in today’s world as they allow people to order almost anything online at the click of a button and arrive the next day. This phenomenon has led to incredible adoption, and ZoidPay is looking to take this to the next level once more.

Partnership Details

We’re in the Web 2.0 era of targeted advertisement, and your shopping history, preferences, interests and so on are all being exploited by data brokers and other organizations to re-target you with similar products. Scary right? I’m sure you’ve bought something and then gone to check your phone later and see an ad pop up for similar products. This is the result of your data being stolen and used by these companies for profit, which should not be allowed to continue. This partnership is one giant step in solving this massive global problem and looking ahead to a world where YOU, the shopper, can now own all of your shopping data, including your shopping history and preferences, and be rewarded for doing so.

During our collaborative efforts to bring a truly unique partnership plan to the space, one of the stand-out use-cases is the introduction of Itheum’s NFMeID Avatar into the ZoidPay HyperMall, which is in the metaverse. The talented team at ZoidPay are currently working on this incredibly innovative feature, and we will be awaiting new updates and exciting news soon. Essentially, the HyperMall will allow consumers to interact with products and services in the metaverse which they are interested in before deciding to purchase.

Once our Retail Passport technology has been implemented, shoppers can mint and claim an NFMe ID Avatar (a soulbound NFT linked to their identity) which will exist in their cryptocurrency wallets. The shopper will also have their own dashboard to monitor and track their shopping history and behavior.

A message from the Founders

Data management is of great interest to me, having worked extensively with it in my previous startup, which was a data-driven entity. I realise how it can be a tool to empower, and how important it is for users to have control over their data. All of the products we are building has one core driving principle: decentralisation. I’ve used this phrase a few times, #ForYouByYou. That’s what we at ZoidPay are doing. We are building with the user in mind. It’s the same driving passion that I’ve seen in Itheum and the team there. We have so many synergies, and have explored a number of areas where we can work together. Having a data partner with an exclusive focus on Web3 and the Metaverse is exactly what we needed.

Eduard Oneci, CEO & Co-founder at ZoidPay.

Our revolutionary Web3 Passport Technology will transform various verticals; one being the retail and eCommerce industry, which ZoidPay is advancing to make crypto payments as simple as regular fiat payments. Similarly, Itheum, the world’s first decentralized data brokerage protocol, aims to disrupt the Web2 data industry and give people the ability to truly own their data and reap the rewards for doing so. Through this partnership, users from both communities will get the opportunity to “own their online shopping data” for the first time, which is super exciting and incredibly important. Currently, retail consumers are precision-targeted by online advertisements from centralized retail organizations who use data collected with obscure consent to maximize opportunities to boost profit. So, the fact we are now able to give retail consumers the ability to truly own their private shopping information and then use it for their own personalized shopping experience in the metaverse is something that is mind-blowing and genuinely groundbreaking. This partnership will benefit millions of users worldwide through our flagship Web3 Passport Technology and ZoidPays’ next-level eCommerce Metaverse: The HyperMall.

Mark Paul, Founder & CEO of Itheum

About ZoidPay:

ZoidPay is a crypto liquidity platform enabling instant card issuance for purchases at any merchant at the lowest fees. ZoidPay was established in Cyprus in May 2018 as a blockchain company focused on making crypto payments easy for everyone, driving the adoption of Web 3.0 financial services.

It allows its users to “shop anything from anywhere with crypto”, which is a key piece to the crypto puzzle for adoption, with many still lacking the knowledge or understanding of how crypto can be used in daily life. The team are incredibly talented, and the developers are building Web 3.0 financial services on top of instant, interoperable cross-chain liquidity.

The ZoidPay team has developed a Chrome browser extension, which launched in October 2021, allowing for crypto-crypto, fiat-crypto, and crypto-fiat payments at over 100 million online retailers. The Chrome extension, which will be globally available soon, will integrate all non-custodial cryptocurrency wallets, giving users complete control over their assets at all stages of purchases.

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About Itheum

Itheum empowers data ownership in the Web3 and Metaverse ecosystems and creates new market value for your data. It enables this by providing “decentralized data brokerage” technology. It’s a suite of tools that will allow high-value data to be bridged from web2 to web3 and then be traded via peer-to-peer sales. It allows for “viral adoption” via our creative “Data NFTs” (provide “inner value” to NFTs and enable royalties / limited supply) and “NFMe ID” technology (a living Metaverse avatar representation of you — wrapped as an NFT and backed by personal data) and our innovative Data Coalition DAOs (which bulk trades your data). It also aims to be fully privacy-preserving, regulation-friendly and cross-chain, making it the most comprehensive core blockchain data infrastructure available in the market with use-cases in both the enterprise and retail space.

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As we enter the web3 and metaverse era; Itheum unlocks data silos and generates new value for your data.