Empowering Data Ownership: Itheum Joins Sony X Astar Network Web3 Incubation Program to Revolutionize the Data Economy

Published in
3 min readJun 9, 2023


At Itheum, we are on a mission to empower individuals and businesses with data ownership and control, unlocking new possibilities and redefining the way we interact with technology. Today, we are thrilled to announce a major milestone in our journey towards decentralized world powered by data ownership. Itheum has been selected to join the prestigious Sony X Astar Network Web3 Incubation Program, an extraordinary opportunity to collaborate with industry leaders and pioneer the future of Web3 technology.

Pioneering the Future: Sony X Astar Network Web3 Incubation Program

The Sony X Astar Network Web3 Incubation Program represents an exceptional opportunity for Itheum to drive the future of decentralized data solutions. This groundbreaking program brings together industry leaders, visionaries, and innovators in the Web3 space to explore novel technologies, shape industry standards, and revolutionize society as we know it.

Unlocking New Possibilities: Exploring Multi-Chain Data Tech and Omni-Chain Design

As participants in the Sony X Astar Network Web3 Incubation Program, we will delve into the realm of multi-chain data tech and innovative design principles. Our exploration includes leveraging the concept of “Omni-Chain” design, where technology seamlessly operates across multiple blockchain platforms. By harnessing the strengths of diverse chains and ensuring user-friendly experiences, we aim to provide enhanced security, scalability, and flexibility to our users.

Demo Day: Unveiling the Vision

A pivotal moment in our journey awaits us as we approach the Demo Day within the Sony X Astar Network Web3 Incubation Program. On the 18th June, Our founder, Mark Paul, will have the opportunity to showcase the transformative vision and concept we have been developing at the Sony City Headquarters in Tokyo, Japan. Stay tuned for the unveiling of this innovative concept that promises to reshape the gaming landscape and set new standards for data ownership.

A Collaborative Journey Towards Decentralization

We are honored to join forces with Sony Network Communications and Astar Network in this pioneering incubation program. Together, we aim to shape the future of Web3 technology and create a decentralized, user-centric digital landscape. By collaborating with industry leaders and leveraging their expertise, we are confident that we can drive meaningful innovation and unlock new possibilities within the Web3 ecosystem.

About Sony Network Communications

Sony Network Communications is a subsidiary of Sony Corporation that develops innovative services and technologies. With a strong emphasis on user-centric solutions, Sony Network Communications is dedicated to delivering cutting-edge experiences across various digital domains.

Learn more here: https://www.sonynetwork.co.jp/

About Astar Network

Astar Network is Japan’s most popular smart contract platform, supporting both EVM and WebAssembly (Wasm) environments, and interoperability between them using a Cross-Virtual Machine. Astar Network is friendly to all kinds of developers, and the tools and languages they already know. Backed by the shared security of Polkadot, Astar shines brilliantly on its own within a vibrant and healthy ecosystem, and in the blockchain industry overall driving international corporate adoption, and consumer interest in Web3 technologies.

Learn more here: https://astar.network/

About Itheum

Itheum empowers data ownership in the Web3 and Metaverse ecosystems and creates new market value for your data. It enables this by providing “decentralized data brokerage” technology. It’s a suite of tools that facilitate high-value data to be bridged from web2 to web3 and then traded peer-to-peer. It allows for “viral adoption” via our creative “Data NFTs” (provide “inner value” to NFTs and enable royalties / limited supply), “NFMe ID” technology (a living Metaverse avatar representation of you — wrapped as an NFT and backed by personal data) and innovative Data Coalition DAOs (governance entities that bulk trade your data with your consent). It also aims to be fully privacy-preserving, regulation-friendly, and multi-chain, making it the most comprehensive core blockchain data and identity infrastructure available in the market with use cases in both the enterprise and consumer space.

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