Itheum: Empowering You to Take Ownership of Your Personal Data

Published in
4 min readFeb 14


In today’s digital age, personal data has become a commodity that’s worth big bucks. From joining websites and apps to making online purchases and using wearables, we constantly exchange our private information for the goods and services offered by businesses. It’s estimated that over USD 200 billion is generated annually in the data brokerage industry, with each person having over 3,000 data points stored in locked-up data silos. But what if you could take control of your personal data and reap the benefits of it? That’s where Itheum comes in.

Itheum is a Web3 data platform that aims to change the game by giving people control over their personal data in the metaverse and giving it new market worth. Itheum uses decentralized data brokerage technology to facilitate peer-to-peer sales of highly valuable data, creating a fairer and more equitable system.

So, what makes Itheum unique? Here are some of its core features:

Data Collection & Analytics Toolkit (Data CAT)

With Itheum’s Data CAT, anyone can easily create apps and programs that gather users’ rich and detailed personal information. The Data CAT provides businesses with a PaaS (platform as a service) to manage and analyze personal data and intelligence, producing highly structured personal datasets that can be traded on the Data DEX.

Decentralized Data Exchange (Data DEX)

You can exchange your data using the Itheum Data DEX in a peer-to-peer manner or via a Data Coalition, which represents many members (DAO stakeholders) and gives them the power to negotiate on your behalf.

Data Metaverse

Itheum’s goal is to achieve widespread adoption of its platform, creating consumer goods that everyone wants to use. This is where the Data Metaverse comes in, providing a way for people to own their data and use it in various applications, including gaming, healthcare, and retail.

NFMe ID Avatar (Non-Fungible Me ID)

The NFMe ID is a digital avatar identification based on dynamic NFT technology that is supported by personal data. With Itheum, anyone can create an NFMe ID and truly own it, with the goal of it becoming a universal avatar for every person on the planet.

Itheum is bringing about a change in private data ownership by providing the necessary cross-chain web3 protocol for enabling personal data ownership, data independence, and fair compensation for data usage. With Itheum’s infrastructure, personal data can be used by smart contracts as a “Personal Data Proof” to enforce rules and regulations. With its decentralized structure and use of blockchain technology, Itheum offers a safer and more secure way to store and use personal information than previous internet versions.

Revolutionizing Digital Identity with Itheum’s Passport Technology

The rise of digital transformation has led to the creation of new solutions that are aimed at revolutionizing the way we interact with each other and with the world. One of the most promising of these solutions is the concept of digital passports, which are essentially digital identities that allow individuals to securely store and manage their personal information. The Health Metaverse Passport, DeFi Passport, and Retail Passport are just a few examples of the types of digital passports that have been developed to meet the demands of specific industries. These passports offer unique features and benefits that make them ideal for use in their respective fields, from helping people securely manage their health information to facilitating financial transactions in the DeFi ecosystem. With the development of innovative technology such as Itheum’s Passport framework, the potential of digital passports to transform the way we live and work is becoming increasingly clear.

In conclusion, Itheum is changing the game of personal data ownership, empowering individuals to take control of the valuable information they produce. With its innovative technologies such as the Data Collection & Analytics Toolkit, Decentralized Data Exchange, Data Metaverse, and NFMe ID, Itheum offers a fairer and more equitable system for data management and utilization. Whether in gaming, healthcare, or retail, Itheum’s web3 protocol and decentralized infrastructure provide a safer and more secure way to store and use personal information.

​​About Itheum

Itheum empowers data ownership in the Web3 and Metaverse ecosystems and creates new market value for your data. It enables this by providing “decentralized data brokerage” technology. It’s a suite of tools that facilitate high-value data to be bridged from web2 to web3 and then be traded via peer-to-peer sales. It allows for “viral adoption” via our creative “Data NFTs” (provide “inner value” to NFTs and enable royalties / limited supply) and “NFMe ID” technology (a living Metaverse avatar representation of you — wrapped as an NFT and backed by personal data) and our innovative Data Coalition DAOs (which bulk trades your data). It also aims to be fully privacy-preserving, regulation-friendly and cross-chain; making it the most comprehensive core blockchain data infrastructure available in the market with use-cases in both the enterprise and retail space.

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As we enter the web3 and metaverse era; Itheum unlocks data silos and generates new value for your data.