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ITR8 Cases: How we helped a charity, by starting with Design Thinking.

ITR8 Berlin
Feb 14, 2017 · 2 min read
ITR8 Design Thinking Workshop for SoDi.

Over the course of 2015, SoDi experienced a sharp decline in donations. In addition, their existing web presence was perceived as unclear, unstructured and difficult to use.

The brief

ITR8 was invited to prepare, implement, and moderate a Design Thinking workshop for SoDi, for the team to develop user-centred ideas and directly test them together.

SoDi Website 2016.

Our approach

  1. Creation and facilitation of a mixed team to develop hypotheses.
  2. Drafting the actual problem: “We want to find a digital solution to increase our online donations by €10,000 in 2016.”
  3. Specifying the target group through the creation of proto-personas.
  4. Hallway Testing the created prototypes with real users.
  5. Elaborating the prototypes based on the user feedback.

The results

SoDi has a better understanding of their target group through the definition of proto-personas and the feedback from real users. The actual problem was defined and a proposal for a solution was recommended.

What our client says

Patricia Schulte, Fundraising Consultant

“We were finally able to develop a clear idea of the needs of our target audience. The methods used were very interesting to us and have contributed to our insights. The work was also a lot of fun for us.”


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ITR8 Life

Case studies, lean methods and startup stories from Berlin product agency ITR8.

ITR8 Berlin

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We are a digital product agency converting clever ideas into successful products. We use prototyping and idea validation to accelerate your business.

ITR8 Life

ITR8 Life

Case studies, lean methods and startup stories from Berlin product agency ITR8.

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