The Secrets Behind The Success Of Bored Ape Yacht Club NFT

When it comes to the success stories from the NFT space — it doesn’t get bigger than the Bored Ape Yacht Club. In fact when you ask someone about NFTs, probably one of the first brands that will come to mind.

Bored Ape Yacht Club is the NFT project which has taken the world by storm. 10,000 NFTs on the Ethereum blockchain which feature dynamic images of apes with different designs — each with different traits from expressions, to outfits and more. Some are rarer than others but nevertheless, the collection as a whole is widely considered to be one of the most well distinguishable NFT projects in the world right now.

But how did we get to this point? Why are the Bored Ape Yacht Club NFTs so popular? This is something that will be explored in this post here.

Scarcity

Bored Ape Yacht Club have benefited greatly from the fact that only a few can own one of the NFTs. The collection has 10,000 NFTs and those of the original investors that got in early to mint one of them have been named those that have ‘aped in’.

As time has gone on and the brand has grown, the scarcity of the collection has only helped create…