FRIDAY Launches Mobile App and Protocol Enabling Users to Reclaim Web2 Data in Web3

Today, FRIDAY emerged from stealth mode to empower you to repossess your most valuable web2 data, and then benefit from it directly in web3 by sharing it directly with creators and enterprises — without ever giving up ownership or control. Our mobile consumer app and protocol retrieves your web2 data for you, encrypts it on your device, and represents that data on-chain via non-transferable cNFTs on Solana. Eventually, you will be able to monetize that data as part of a virtual consortium. To deliver value to you right away, we’ve developed a personalized AI concierge, trained to your personal taste, leveraging that data.

Since the start of the consumer internet, we’ve been told that if we shared our personal information, companies would use that to cater to our every need, to deliver true “one-to-one” personalization. Instead, we’ve been spammed, surveilled, and misled. FRIDAY enables users to take back control of their data, giving individuals back their history, privacy, dignity, and power.

FRIDAY makes use of many of Solana’s leading innovations, including the Solana mobile stack, sub-second confirmations, non-transferable tokens, and compressed NFTs.

SOLANA MOBILE STACK

As a mobile consumer app designed for the mass market, FRIDAY leverages OS biometric security and relies on the Solana mobile stack and the network’s sub-second confirmations to deliver the performance required for that consumer feel. Secure, low latency, high throughput.

NON-TRANSFERABILITY

Privacy regulation (GDPR/CCPA) has reclassified your personal data as inseparable from you. In the same way that you cannot contractually sell yourself, you can no longer transfer ownership of your personal data to another entity, fully relinquishing control. If personal data is to be represented on-chain, the only compliant method of doing so is via non-transferability. FRIDAY utilizes Solana’s leading non-transferable token standards. Authenticity that can’t be bought.

COMPRESSED NFTS

FRIDAY leverages Solana’s compressed NFTs — the biggest web3 advancement of 2023 — to deliver a scalable protocol that is also mostly abstracted away. State compression provides all the benefits of web3 while making them cost-competitive with web2. Adoption can be subsidized sustainably at scale. And users can participate without having to buy in. Frictionless onboarding into web3.

PROOF OF HUMANITY

Since our NFTs require “proof of data”, the FRIDAY wallet serves as a sybil-resistant proof of humanity. But humanity is also how you express yourself and FRIDAY lets you do it on-chain. You can claim exclusive access to your favorite creators, athletes, and entertainers, based on who you authentically are. And you can form communities based on shared passions, interests, and verified behaviors. From buy-in to earn-in.

We are delighted to announce the launch of our app at Breakpoint, and to join the many web3 projects that are truly Only Possible On Solana.