I’ve Always Wanted A Harley - Part Three

Jerry Roth
I’ve Always Wanted a Harley
5 min readJul 2, 2023

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My Actual First Harley

1960 Meter Maids on Harley-Davidson Servi Cars Jerry Roth

“Lovely Rita meter maid
Where would I be without you
Give us a wink and make me think of you.”

1967 Sgt. Pepper’s Lonely Hearts Club Band

The end of the 60’s was dominated by politics, music, adventure, and excitement. Motorcycles were big and getting bigger. More and more young people were riding them thanks to Hollywood, Evel Knievel, The Hells Angels, magazines, Hard Rock music, and Honda commercials.

Movies like The Wild Ones presented the outlaw side of bikers. The Rat Pack in Beach Blanket Bingo made bikers stereotypical bullies. The Great Escape made Steve McQueen a biker hero fighting for Freedom. Easy Rider put Freedom front and center in the minds of the citizenry. Then Came Bronson streamed into our living room tv’s to show how disillusioned people were with the press and the media.

Even though each of those movies had political undercurrents, they did make motorcycles more acceptable and desirable. Especially to Baby Boomers who were always looking for excitement, new avenues of adventure.

The Surfers liked Hondas and other Japanese Sake Suckers — Rice Burners. They were perfect for bopping along the beach or to school and back. The Jocks liked the European bikes, Triumph, BSA, Moto-Guzzi, and…

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Jerry Roth
I’ve Always Wanted a Harley

It’s only lonely at the top if you're there by yourself. 44 years of management experience I would love to share with you. Visit JerryRoth.com