Phase 2: Speed Dating
The phase of our design leverage insight from prior brainstorming and interviews. With this information, we began ideating potential solutions to solve or improve experiences at the grocery store.
From our prior research, we began by identifying paint points and opportunities in the grocery shopping process.
To illustrate potential solutions, we sketched visions of how each solution would be implemented. Our ideas included quick checkout, dynamic pricing, improved navigation, and integrating shopping lists with recipes.
Storyboards & Speed Dating
For the next phase, we developed each concept into a more legible storyboard. Using visuals and text, these storyboards describe each concept more completely. We planned to utilize improved storyboards to walk test users through speed dating sessions.
During each speed dating session, we asked users to walk through each concept and express any thoughts they had. We then asked questions about users’ preferences, their inclination to use or not use a solution, and noted any clear pain points.
Pros: fast check out; transparency of costs; less cost for grocery stores (less employees)
Cons: security could be compromised; privacy issues; loss of jobs
Pros: less waste
Cons: only applicable to produce; not much different from today’s current model (expiration labels)
Pros: able to know what is already at home; possibilities with the smart fridge idea (3d scanning)
Cons: targets a specific group of shoppers who shop based on recipes
Pros: less time spent at the grocery store; less unnecessary items would be bought
Cons: directed only at shoppers with a list; too many colors needed