Convince your boss!

Selling points to get management to send you to Interaction Week 2020

Amanda Lim
Dec 18, 2019 · 4 min read

Interaction Week is the interaction design conference to go to… especially this upcoming one: February’s 5-day event is going to be in Milan, has an amazing program lined up, and meaningful principles that drive it. Principles that, if we may say so ourselves, make for a good conference and a truly inspiring week.

We know it, you know it… but your boss might not know it.

We’ve been there, and completely empathize. We want to see you in Milan, so to make your life easier, we put together some points about Interaction Week 2020 to convince your boss to send you out.

1) Get upskilled

Whether you work with hard or soft skills, Interaction20 is sure to offer fresh perspectives.

Born in 2003 as the first of its kind to address the needs of the then-emergent field of interaction design, IxDA has grown into a global community of over 200 local groups and more than 100,000 individuals. Over the years, we’ve witnessed and contributed as our practice has grown, leading to worldwide recognition of its value in the creation of great products.

We’re a community that comes together to connect and advance our professional craft and to improve our shared human condition through that effort. Through our talks and workshops, Interaction Week 2020 will take you to the top of your game with new skills, knowledge and methodologies.

2) Inspiration begets inspiration

Get inspired so you can inspire. From this experience, you’ll be able to share acquired knowledge within your team and throughout your company. By learning from top innovators, product designers and user experience professionals, you can help your organization be the best it can be — more effective, innovative and successful (we’re talking 💰 here).

It isn’t just the conference that will inspire you. Interaction20 will be based in Milan, the Italian capital of design. From designers like Ettore Sottsass to Achille Castiglioni, Gio Ponti, Franco Albini, Gae Aulenti and Bob Noorda, the city has played a crucial role in nurturing generations of design excellence renowned throughout the globe.

We’re not saying the Milanese air is going to make you a better designer… but we’re also not not saying it.

3) Make incredible connections — help fill those open positions in your team

When it comes to Interaction Week, no matter the industry, product or specialization, all conference-goers have one common goal: creating a positive impact for the end-user.

We’ll sound like we’re bragging, but it’s for this reason that the best designers around the globe attend Interaction Week year in, year out. If your company wants to attract the right people and boost its brand recognition, then this is the place to be.

Through informal conversations, you’ll also be able to spread the word about how great it is to work where you do — and you might just recruit some great talent while you’re at it.

4) Make even better products

Interaction Week is more than just a conference. It’s a curated mishmash of events aimed at evolving the knowledge, thoughts and desires of an entire industry.

But what if my boss doesn’t consider me a designer? If your boss thinks you aren’t a designer because your role doesn’t have the word “designer” in it, he or she should consider this: designers aren’t strictly Adobe or Sketch pros. Anyone who has ever mapped out a product or solution that involves human interaction is, for better or worse, an interaction designer.

When bosses and decision-makers help enrich employee knowledge and experience in interaction design, it inevitably leads to better products. Which not only keeps clients happy, but also brings in more of them.

5) Get exposed to different perspectives — future-proof you (and your team)

Interaction designers now design almost anything for anywhere and anyone. In a world where contexts are increasingly evolving and boundaries blurring, this puts us at the forefront of decisions that impact the user. And that’s a significant responsibility for designers.

At Interaction Week 2020, we seek to explore these very implications by breaking down echo chambers, cutting out filter bubbles and transposing social cues into design blueprints.

We’re a strictly no pay-to-play conference — the same reason why we’ve labored long and hard at whittling the speaker submissions down (through blind-reviewing) to slightly more than a tenth of what we received.

This highly curated program will cover A New Dawn from every possible angle. So if your company intends to stick around, it’s not something they’ll want you to miss.

We made sure to handpick our content based on diversity of industry as well as what each talk had to offer in terms of perspective, approach and substance. Whatever it is you’re looking for as a designer, you can be sure the week will be jam-packed with value for attendees from all walks of life and professions.

Learn more about our speaker lineup here. We’re looking forward to seeing you there!

Amanda Lim

Written by

Contemplating my big piece. Ideas?



The Interaction Design Association (IxDA) is a member-supported organization, focusing on interaction design issues for the practitioner, no matter their level of experience.

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