What designers can do to regain citizen trust
For nearly 20 years, Margot Bloomstein has shaped content strategy as a practice and industry by leading workshops, keynoting conferences, and consulting for teams in a range of institutions. The principal of Appropriate, Inc., she’s the author of the popular Content Strategy at Work and a forthcoming book about using content and design to build trust.
“Trust is the foundation for consumer interactions, service design, and any designed experience — but our society suffers from cynicism. Cynicism undermines citizens’ willingness to engage with government services and consumers’ interest in new marketing overtures. So I’m exploring how we can rebuild trust through our work as designers, writers, and communications professionals. Every day, I find seeds of hope. And in the current economy and political landscape, every day is different, chaotic, and exciting.”
Margot believes that interaction design empowers people to make better, smarter, more sustainable decisions which, in turn, builds a stronger, savvier, and more conscious society.
On World Interaction Design Day (IxDD), Margot will join Nanako Era, experience researcher at Airbnb and Khoi Vinh, principal designer at Adobe in San Francisco to discuss the role of trust and responsibility in interaction design.
“We’ll talk about skepticism in this ‘post-fact’ era, and to regain trust and build rapport, brands must empower their users. Empowerment nurtures confidence, interest in ongoing education, and the ability to take in new information that may shift previously held beliefs.”
Get a preview of what Margot will be talking about in her latest post, and follow her on Twitter or LinkedIn. You are invited to participate in IxDD on 24 September by attending the San Francisco event or one near you.
