How To Shorten Your Content Publishing Process With This Simple Tool
What’s one of the biggest lies we tell each other in marketing?
‘Do you have a quick five minutes to review my content?’
It never takes five minutes — no matter how experienced you are as a writer!
Creating great content is key. It has to engage your audience and turn them into a customer.
A blog or web page is about more than just the words on the page.
Are you breaking some SEO rules? Is your colour contrast not quite right?
You can’t be everywhere at once or remember every box you need to tick off.
We’ve partnered with Sitemorse to create a free tool to help your team tick the hard to see boxes and keep you hitting the top spots on your page rankings.
In this blog, we’re going to look at how our tool can make your life easier, for free.
Stop the proofreading!
It’s worth mentioning that this new tool only works on Drupal 8 websites, for now.
If you haven’t bit the bullet yet and upgraded to Drupal 8, take a look at our blog post on common worries of upgrading to Drupal 8.
If you’re not a Drupal user at all but it’s something you’ve been considering, we have a blog on that too.
Our tool reviews your content by scanning through your published (or drafted) content and offering areas of improvement within your Drupal CMS.
From accessibility improvements to spelling or grammar errors, it covers a wide variety of common issues that affect your customer’s experience.
These changes are the difference between outpacing your competitor or missing the podium altogether.
For your team, you can empower them to produce content that engages your audience every time.
There’s less need to send draft documents around the team for proofreading over and over. Our tool eliminates the need for back and forth reviewing and lets your team spend more time focusing on other areas of their role — including their next campaign!
Instead, their work can be scanned and given back to them within minutes to perfectly polish before being published. All that’s left for your team to review is tone of voice and other areas of branding.
Sitemorse Lite integrates Drupal with the inCMS service to allow on-page audits to be run and the results viewed from within the Drupal Administration interface.
The on-demand interactive reports visually show where issues are and explain what is needed to resolve the problem yourself. — Ixis, Drupal.org, Sitemorse Lite
How can it help?
If 2020 taught us anything, it’s that things can change overnight and you have to roll with the punches.
In marketing and the digital world, there’s no exception.
Things have always been fast-paced and to stay on top, you have to continue to change and adapt.
Whatever might be changing, it can’t be the quality of your content.
Our tool will help you produce engaging content and find the forgotten flaws while you focus on keeping up with your industry.
We keep your team holding the reins for longer, empowering them to confidently write for your audience while taking a heap of pressure off your plate.
By using this tool, your team will improve their content writing skills and the quality of their work. The better the content, the more engaging for your audience, the better it performs.
Content that’s ticking all the boxes will perform better on search engines. The hard work your team are putting into making such great content will get the recognition it deserves.
That’s the recipe for a happier team and a well-performing website — right?
How do I get involved?
So, where do you sign up to have more time and less stress when managing your team?
You can install the module from the Drupal.org website and sign up for a license on the Sitemorse website
We recommend asking your development team for a hand installing the module using composer.
By installing this module, you can achieve complete digital excellence!
Let’s talk about price…
Open configuration options
You have two options with our tool.
A completely free license that allows you to run up to 15 checks per month over your content.
Although 15 may sound a lot, if you keep running the same piece of content through the tool, you’re already drastically reducing how many audits you have available.
If 15 isn’t cutting it, then for just £9 a month, per user, you can have an unlimited run of reports at your disposal. This way, there’s nothing holding your team back on their content writing journey.
Even better, if you sign up before the 30th of March you can try our premium version for free for the whole of February and March!
Of course, the decision comes from what your budget looks like and your approval process for new tools and software.
