Stone Cold Steve Austin cements himself as the 2018 Promo of the Year front-runner

In a cheap backstage promo that never aired on television, Stone Cold goes on a tirade for the ages.

WWE makes a lot of questionable decisions. The scripts they deliver to their wrestlers among their most questionable. WWE writers really think AJ Styles saying “Kami” is actually clever or funny?

Somewhere between Vince McMahon, Kevin Dunn, and “WWE Creative”, creativity has been stifled and bad promos have been a consistent result on WWE television. There are examples of good promos and good mic workers on Raw and Smackdown, but talent like Matt Hardy, Kevin Owens, and Bray Wyatt have been slighted from reaching CM Punk pipe bomb potential. CM Punk was one of final few talents you could be excited for each week just when he came out to cut a promo.

The problem with WWE promos congruent with the bad writing is how formulaic they are. Many promos lack intensity, passion, or believability. How many times have you heard a wrestler threaten their opponent and never follow through on their threat? An empty threat is terrible for a character’s standing with their fans.

If Stone Cold Steve Austin promised an ass whoopin’, you better believe an ass whoopin’ was imminent.