J12 Ventures
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J12 Ventures

How to create a compelling pitch story — aka the J12 seed pitch deck template

v2.0 all template slides (2022)

v2.1 story flow outline (2022)

First, some advice

1. Tell a story.

2. Keep it simple.

3. Be concise.

What’s the most important thing at the seed stage?

  1. Your product idea
  2. Why now?

Story flow — 10 to 20 slides

  1. The Yes-slide (!)
  2. Problem
  3. Solution
  4. Product
  5. Traction
  6. Why now (!)
  7. Market opportunity
  8. Business model
  9. Competition
  10. Go to market
  11. Growth plan
  12. Team
  13. Appendix
title slide.
the yes-slide.

The “Yes-slide”

problem slide.

Problem

solution slide.

Solution

product/demo slide.

Product / demo

Traction slide #1.
traction slide #2.
traction slide #3 — if you’re pre-launch — could show a time-line

Traction

why now slide.

Why now?

market opportunity slide.

Market Opportunity

business model slide.

Business model

competition slide.

Competition

go-to-market slide.

Go to market

growth plan slide.

Growth plan

team slide.

Team

More slides

v2.0 all template slides (2022)

v2.1 story flow outline (2022)

Better design?

More fundraising?

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