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J12 Portrait Series — Illustrious perspectives on the people that make our company great.

Pia Engholm — Company builder from Stockholm to Mexico and back

Alexa Edström
Aug 24, 2018 · 5 min read
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A former SSE graduate and serial entrepreneur, Pia Engholm is a J12 Angel Partner within the DHS Network. Having lived in seven countries, including Germany, England, Spain, Russia, Venezuela, Mexico, Portugal — she has started many companies over the years. We are very happy to have Pia back here in Sweden tackling the startup scene on her old turf, as she brings a unique vigor and drive that helps to lift up everyone around her.

Who are you and what do you do?

What was your first big success?

Pia attributes her first success to to timing. Timing is everything.

What inspires you?

In her own words, “Curiosity has not yet killed this cat.”

What have been some of the biggest hurdles you’ve faced?

What have been your greatest successes and failures in business?

To Pia, failure should be seen as a valuable lesson.

How do you define success in life?

You’ve worked for and run many businesses in Latin America, what would you say are the biggest similarities/differences in business culture between Latin America and Sweden?

What’s your best piece of advice for people wanting to get into what you do?

Finally, what’s something you want people to know about you?

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