10 things we learned about podcasting and news media…

…by researching Monocle, BuzzFeed and The New Yorker.

  1. You don’t need to have a large staff in order to produce lots of good, high quality content.
  2. You don’t need the backing of a larger media group or entity to produce radio and podcasts.
  3. Just because you’re a massively successful media group (coughcoughBuzzFeedcoughcough), it doesn’t mean that you can actively produce podcasts.
  4. You can do community journalism on a bigger scale.
  5. You can have a small, engaged and core audience and still cover topics that range from travel and aviation, to business economics and current events.
  6. If you have a good idea and good equipment, you can do anything. (I.E. The New Yorker can produce longform and podcasts successfully.)
  7. “Unless you’re in porn, there’s no money in doing a tablet edition of a magazine.” — Tyler Brûlé, editor-in-chief of Monocle.
  8. Two publications can be producing the same thing and getting the same result, but have used entirely different paths to get there.
  9. While podcasts tend to have a very niche following, Monocle and the New Yorker seem to be producing podcasts that are being massively consumed.
  10. BuzzFeed is good at a lot of things — but podcasting might not be one of them (yet).

Post written by Alex Urquhart, Kira Hoffelmeyer and Nathan Stevens