10 things we learned about podcasting and news media…
…by researching Monocle, BuzzFeed and The New Yorker.
- You don’t need to have a large staff in order to produce lots of good, high quality content.
- You don’t need the backing of a larger media group or entity to produce radio and podcasts.
- Just because you’re a massively successful media group (coughcoughBuzzFeedcoughcough), it doesn’t mean that you can actively produce podcasts.
- You can do community journalism on a bigger scale.
- You can have a small, engaged and core audience and still cover topics that range from travel and aviation, to business economics and current events.
- If you have a good idea and good equipment, you can do anything. (I.E. The New Yorker can produce longform and podcasts successfully.)
- “Unless you’re in porn, there’s no money in doing a tablet edition of a magazine.” — Tyler Brûlé, editor-in-chief of Monocle.
- Two publications can be producing the same thing and getting the same result, but have used entirely different paths to get there.
- While podcasts tend to have a very niche following, Monocle and the New Yorker seem to be producing podcasts that are being massively consumed.
- BuzzFeed is good at a lot of things — but podcasting might not be one of them (yet).