Top tips from Kim Fox on Audio Storytelling
You can find examples of her work at: http://muckrack.com/kim-fox
She spoke to J463 about her experiences working in commercial and public radio in the US and teaching audio storytelling in Egypt.
5 tips for audio storytelling
- You need passion for your topic, she said. “You want to be able to retain an interest in that topic,” she said.
- Try to have conversational topics. Do your background research and find people who are great storytellers.
- Figure out how to write a piece well. Find out how to write about the juicy soundbite you’re going to use.
- “Use of nat sound and music always puts people in a certain space.” Always record nat sound. It’s hard to look for music that fits your topic.
- Good audio. “This is the key.” “You can use your iPhone, but you need to treat it as a microphone.” She’s seen projects that have awful audio. But sometimes there are tradeoffs.
“People will be forgiving of bad audio if you have a good storyteller.”
When you can incorporate three of the five tips, you’re getting there.
On success in podcasting
“How long will podcasting be sexy? I don’t really know…” But “you can craft a position for yourself.”
- “Passion for the field.” If you’d do it for free, keep on keeping on.
2. Network. “People know each other.” “Don’t be afraid to send someone famous a note” with one of your piece if you don’t think it will be “too laborious.”
3. Go make stuff: “At the end of the day, you just need to produce something,” she said.
On the media in Egypt
“It’s a different media landscape.”
The pecking order for media in Egypt and in Cairo is TV, newspapers and magazines, then audio in terms of popularity.
There’s a top hits-style station. Other stations do talk radio.
“A lot of talk is about politics.”
“Somewhere on the dial there’s a BBC program.” But she usually just gets that online.
“Just because it’s third in line,” it’s still very popular in taxis.
Egypt is a population of 85 million people, and Cairo has something like 15 million inhabitants, said Damian. There’s a potentially huge market there.