The Real Question Around Jobs and Automation

Jacob Morgan
Jacob Morgan
Published in
1 min readMay 2, 2019

AI and Automation is still at the forefront of so many conversations that business leaders are having. And the core issue that continues to be the main focus of these conversations is whether we are going to create more jobs than we replace or vice versa.

Listen to the podcast minisode here.

I have a different concern when it comes to AI and Automation. My concern is, are we going to create jobs that people actually want. What if we are able to create enough new jobs to make up for those replaced by technology, but they are jobs that people hate. What if they are jobs that make people feel like cogs? What if these jobs leave them feeling disengaged or undervalued? Are these jobs worth creating?

So the conversation I think we need to be focusing on now is, how do we create new jobs that people actually want to have?

Click here to watch the companion video.

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Jacob Morgan
Jacob Morgan

4x Best-Selling Author, Speaker, & Futurist. Founder of FutureOfWorkUniversity.com. Exploring Leadership, Employee Experience, & The Future of Work