What Is A Futurist?

What is a futurist? Contrary to popular belief, it’s not someone who can predict the future. No one can do that. A futurist is someone who helps organizations to not be surprised about what the future can bring. They help organizations look ahead to see what their potential futures are and how to create the preferred future that the organization wants to see happen.

There are two common misconceptions about the future. One is that the future is something that happens to us and the other is that there is one single future. Both of these thoughts are incorrect. The future doesn’t happen to us; the future is something we create. And there are multiple potential futures that could happen, based on the decisions and actions that we take.

One of the things we have in common is that we all have a future and we all need to spend time exploring what that future can look like and how we can build the future we want.

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Jacob Morgan is a best-selling author, speaker, and futurist. His new book, The Employee Experience Advantage (Wiley) analyzes over 250 global organizations to understand how to create a place where people genuinely want to show up to work. Subscribe to his newsletter, visit TheFutureOrganization, or become a member of the new Facebook Community The Future If…and join the discussion.