Why Every Company Is A Technology Company
I was recently giving a keynote at a conference, when someone raised their hand and stated, “A lot of the examples you give are only technology companies.” Now this wasn’t entirely true since I included companies like Mars Drinks, Cisco, Whirlpool and others. But still, this man’s comments were valid and after thinking about it I responded and said, “you know what, you’re absolutely right, but that’s because every company today is a technology company.”
Is Ford a car company or a technology company? What about MasterCard, GE, Uber, Sanofi and Kelly-Moore Paints? An hour away from San Francisco is a company called Mission Bell which is a reclaimed wood and millwork manufacturing company, sounds pretty old school doesn’t it? I actually visited their offices for an episode of The Future of Work Show and spoke with their CEO who said, “we’re not a mill working company, we’re a technology company that happens to be in mill working.”
Today it doesn’t matter what industry you are in, how large or small your company is, or where you company is located. Every single company today is a technology company. Whether you are a mining organization looking at automated trucks, a real estate firm deploying an internal social network, a warehouse looking to leverage wearable devices, an agricultural company exploring the internet of things, or a hospital interested in teaming up with IBM Watson, every single company today is a technology company. Organization’s must embrace this new way of thinking because when we look at the future of work, technology is one of the most disruptive factors that also yields the greatest opportunities.
I talk about this more in the video below.
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