Why Giving Employees A Sense Of Purpose Is Not Enough To Drive Engagement
There’s no doubt that employees who have a sense of purpose at work will be more engaged and productive. We all want to feel like we are contributing to something and that our jobs have meaning. While purpose is indeed a critical factor when thinking about designing employee experiences, it cannot stand alone. In other words, simply giving employees a sense of purpose at work isn’t going to drive engagement. From what I have seen, there are actually three things that are required.
Of course the first thing needed is purpose. Employees should feel they are doing work that has meaning, and they are not just cogs in a machine. The second thing needed is a sense of worth. Employees want to feel their value is recognized in how they are treated and compensated. Lastly, employees need to know they will be treated fairly. After all, if you give an employee a sense of purpose and then don’t treat him or her fairly, then that purpose dies.
All three of these things are required for a well-rounded corporate culture.
I talk about this more in the video below. Leave a comment below and you can subscribe to the YouTube channel for more videos if interested.