From ‘gotcha’ to ‘we get you’ in agritech: Does it work offline?
“Does it work offline?”
We’ve stood alongside the OnSide team at events like Fieldays and MobileTECH, and the same question keeps coming up from farmers who are looking at their health and safety app.
Does it work offline?
It’s a big concern. OnSide is built for places like farms and orchards — places that are often beyond the reach of internet connectivity. If you work in the countryside, you’re used to apps failing when your connection drops out.
In fact, you’re so familiar with apps failing like this that it’s the first question you ask. It’s the ultimate gotcha question. If the answer to “Does it work offline?” is “no”, then you walk away.
It might look like a technology problem or a coverage problem when you step into a paddock and apps stop working. But that’s not how we see it. The way we see things, this is a user experience (UX) problem.
So, yes, OnSide works offline.
OnSide works offline because we asked farmers what they need before we built it. We saw and heard what’s important when our designers and developers visited farms. And we heard it again when we talked to farmers who’d be using the system that we were building.
This UX-led way of working is how we turned a “gotcha” into a “we get you”.