The Problem with Measuring Results

“Friends of mine who worked at Yahoo! and AOL have told me that when things were going well teams would get richly rewarded; but when they started going badly, nobody had any idea what to do. They’d just been measuring the results, and they didn’t understand what had been driving them or what to do when the results turned bad.

Measuring activities and visualizing workflows will push you and your team to make sure you really understand how what you all do drives success — or doesn’t.”

- Kim Scott, Radical Candor