Personalisation at eBay
We began by running pilots in specific interest areas, and linking those interest in the new mobile app framework. The content is user created, managed by experts within each field, and include inline onboarding, so you are able to define your interests within a subject and level of expertise.
We hope the community of interests that grows will build a very personal connection with each customer, connecting users with their passions and the community of users that share that interest.
The future eBay experience should deliver an experience tailored just to you, understand your preferences, favourite brands and level of expertise in a subject.