eBay Product Experience for Mobile
The redesigned product page experience was created as a mobile first initiative, prioritise the right information for user, in a consumable portions, with the options to drill down and explore further.
The new experience shows the core details about the product (including extracted seller description for more friendly mobile experience), shipping, returns and trust information about the seller.
The previous experience was nothing more than a menu with endless pivots, it lacked the core information for the user to make an informed decision, this change improved purchase rates by 5%, and allowed for further alignment across platforms and screen sizes, leading to a tablet and web version of this approach.
We also added the ability to pivot to similar items through the merchandising service, to encourage browsing and inspiration, to stop the product page acting like a dead end.