eBay Product Experience for Mobile

The redesigned product page experience was created as a mobile first initiative, prioritise the right information for user, in a consumable portions, with the options to drill down and explore further.

James Tenniswood
Mar 6, 2013 · 1 min read
Image for post
Image for post

The new experience shows the core details about the product (including extracted seller description for more friendly mobile experience), shipping, returns and trust information about the seller.

The previous experience was nothing more than a menu with endless pivots, it lacked the core information for the user to make an informed decision, this change improved purchase rates by 5%, and allowed for further alignment across platforms and screen sizes, leading to a tablet and web version of this approach.

We also added the ability to pivot to similar items through the merchandising service, to encourage browsing and inspiration, to stop the product page acting like a dead end.

Image for post
Image for post

James Tenniswood

Design Portfolio

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store