Vogue Online Identity
Vogue’s redesign aims were to deliver a clear navigation, to support driving users across the variety of content, refine the visual design to be as minimal as possible, reduce complexity and clutter, improve the readability of the content, allowing users to focus on the content rather than the site design.
A visual fashion show browsing experience was added to help get shop images onto the site as quickly as possible, aiding the reader navigate though the vast range of shows and looks.
The homepage was re-architected to aid promotion of the diverse range of editorial, large images added, support for industry blogs added and a more engaging interactive magazine promotion included in the site header and magazine archive. The result was a doubling of Vogue’s traffic, driven by high quality readerships who are more strongly engaged with the brand and editorial opinion.