What We Are Reading: What are the latest trends in digital news?
It’s time to share what we are reading in our newsroom
The Reuters Institute has released its eighth annual Digital News Report 2019. This year’s report surveyed 75,000 people in 38 countries and looks at issues such as trust, concern over misinformation, news avoidance, populism’s impact, top brands, how people access news and much more.
A key finding in the report is that, “The news media are seen as doing a better job at breaking news than explaining it. Across countries, almost two-thirds feel the media are good at keeping people up to date (62%), but are less good at helping them understand the news (51%). Less than half (42%) think the media do a good job in holding rich and powerful people to account — and this figure is much lower in South Korea (21%), Hungary (20%), and Japan (17%).”
Media Monitoring Africa (MMA) has released its latest reporting analysing South African media coverage of the 2019 elections over a two and half month period. MMA director William Bird said they collected and analysed over 10 thousand articles from over 60 organisations from online, print, radio and television, in all 11 official South African languages.
Some of the key findings of the report include: a majority of the news organisations covered political stories, while less than 0.01% of content focused on refugees, social welfare, sport, disabilities, trafficking and science.
According to the report in terms of race, white people, who only make about 8% of the population, received 15% of voices in media, while women’s voice were only accessed 20% of the time, compared to 80% of men, despite having about 2 million more women voters than men in South Africa.
This article breaks down five key tools publishers can use to drive subscriptions in 2019 including dynamic paywalls, newsletters, and sports subs based on the FIPP’s 2019 Global Digital Subscription Snapshot Report.
One key trend mentioned is “focus shifting away from social media”.
Although Facebook continues to be an important marketing channel for many publishers, the FIPP report states, “the dynamics of the relationship with the platform has shifted dramatically in the last year. Research from Reuters has shown that Facebook is rapidly losing favor with publishers, and both reputation and functional considerations drive this.”
The controversies besieging Facebook in the last few years are the main reason for this shifting dynamic, as well as the algorithm changes in 2018 that choked referral traffic for publishers. According to the FIPP report, “While referral traffic for news and politics was down just over 30%, in categories like art and entertainment traffic is down as much as 71%, and for music and fashion, it’s down over 60%.”