Introducing The Little Book of App Retargeting

Everything you always wanted to ask about app retargeting but never dared to ask… in a conveniently small book

At Jampp, we are incredibly proud of the work we do for our customers and over the years we have accumulated a great deal of knowledge and experience in the realm of app performance marketing. To be more specific, Jampp has been a pioneer of App Retargeting.

We launched our first version of the product back in 2013 when very few companies knew or understood its value, here’s our CEO presenting about it at App Promotion Summit back in 2014. Today, it’s a vital tool for marketers to re-engage their app users and when done correctly a true driver of growth.

Table of contents

The Blue Book of App Retargeting covers what we’ve learned about app retargeting in one neat convenient package. From programmatic basics to campaign execution best practices, this book helps advertisers understand how to make the most of retargeting to boost their mobile sales.

Here’s a brief overview of the book’s content:

Retargeting Basics

  • Must-know terminology
  • Programmatic Mobile Ecosystem

Attribution Models

  • Types of Attribution
  • Combining Types of Attribution

Campaign Execution

  • Data Collection
  • Data Sharing and Application
  • Uplift Testing
  • Segmentation
  • Creatives
  • Deep Linking

You can download the book here. We hope it becomes a great toolkit for you and your team!