Jampp joins Singular’s initiative to set the industry standard in data transparency

Melisa Fernández
Jan 14 · 2 min read

Jampp is now a member of Singular’s initiative to scale performance by achieving data excellence.

We’re happy to announce that as of January 2020, Jampp is part of Singular’s Certified Partner Program (CPP) together with a select group of ad tech companies.

Setting the gold standard in data integrity

As more digital marketing companies switch to programmatic, there’s an increasing need to provide further transparency and insights into campaign performance. To raise the bar on data integrity, Singular, a marketing intelligence platform that unifies campaign and attribution data to provide a unique source for granular ROI analysis, has launched its Certified Partner Program.

By joining Singular’s Certified Partner Program, we ratify Jampp’s commitment to becoming the gold standard for data integrity within the app marketing industry. This initiative focuses on scaling marketing performance through granular and accurate ROI, challenging every Singular-certified member to meet a series of higher technical requirements across three core areas of focus:

  • Data excellence: passing aggregated campaign data and user-level attribution data at a granular level.
  • Data governance: sharing campaign analytics via an API, being GDPR & CCPA compliant, and registering <10% fraud rates as part of our dedication to combat mobile app fraud.
  • Service commitment: having a minimum number of mutual customers, receiving training on the Singular platform, and committing to ongoing market development and account mapping efforts.

This certification has been awarded to a select set of companies with strong expertise in the mobile app industry. These key partners are at the heart of Singular’s technology, which focuses on providing the most accessible and actionable insights from the highest value media sources around the world.

“We are excited to further grow our partnership with Singular through this CPP initiative, and continue working together to offer our customers more transparency, improved performance, and actionable granular insights.” — Rafael Lima, Product Manager, Jampp.

Wrapping up

As the fully-programmatic platform of choice for on-demand apps, we deliver real-time transparency to our customers while automatically cutting fraudulent activity. This certification reinforces Jampp’s dedication to remain aligned to industry demands in terms of data visibility, as well as the need for further collaboration between the different players that make up the app marketing landscape. At Jampp, we focus on working with our partners across new integrations and initiatives to build a more transparent ecosystem and further deliver value to our clients.

Jampp

A regular dosage of Jampp driven knowledge about mobile marketing

Melisa Fernández

Written by

Content Lead

Jampp

Jampp

A regular dosage of Jampp driven knowledge about mobile marketing

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