7 Easy But Powerful Web Design Tips to Boost Traffic to Your Website

Akshay Sharma
JanBask Digital Design
4 min readMar 17, 2022

Boosting traffic on a website can be tricky as it involves a lot of different factors. This can be more so the case for those who are not well versed in the ways of digital technology and are looking to venture into the world of digital business by creating a website for their physical business. In this article today, we will discuss some of the most important web design tips through which website owners can look to expand their reach and ensure higher traffic on their website. It is also important to understand why website traffic is so important and how it helps to increase conversions and can result in higher long-term sales and revenue for companies.

Websites of today are dynamic and natural and they have to fulfill a lot of different criteria to stay relevant in a highly competitive digital marketplace. We will start off this piece by informing our readers of the importance of higher website traffic. Then we will move on to the main section of this article where we discuss some of the ways in which website owners boost traffic through a variety of different techniques. Modern websites have evolved a lot from the days of being mere online brochures that offer status information. The digital revolution has created the demand for more interactive and engaging website design that has the capacity to not only attract more traffic but to also hold on to visitors in an age of instant gratifications.

Few Common Tips to Increase Website Traffic

Usage of SEO to Increase Website Traffic

We all know that SEO optimization is one of the most important elements in ensuring that your website is in a position to register higher traffic on a daily basis. Search engine optimization is the process through which your website and some of its content rank higher in targeted searches and thereby have much higher visibility as compared to other websites or web stores whose SEO parameters are not as well developed. Any professional web designer or web developer would grant search engine optimization a very critical role in ensuring higher website traffic. Seo is carried out by using popular keywords and phrases strategically to affect the algorithm of major search engines positively.

Furthermore, you should also ensure that the content being used is of high quality and relevance to your potential customers.

Content Marketing

The next thing we would urge website designers to focus on is content marketing. Content marketing has become an indispensable part of digital marketing as it allows website owners to create a bond of trust between themselves and their prospective customer base. Search engines wish to see good quality authoritative content that is legitimate and relevant to the products and services that you are offering. This also helps to make your website seem credible and gives it an air of unmatched legitimacy that can definitely improve website traffic. So make sure to use unique original content that is relevant and will prove to be useful for the visitors to your website in one way or another.

Use Backlinks

Backlinks are another great way to increase daily traffic on your website. Although its usage is not as common as it was before, it is definitely a visible option for website owners. Simply put, a backlink is a link on another website that can take internet users directly to your website. It is a highly convenient way to bring more new visitors to your website with the least amount of hassle.

Optimize Site for Mobile Devices

This is a point that a lot of websites overlook and suffer greatly because of it. Keep in mind that in many parts of the world today, the popularity of mobile devices is growing at an exceptional rate. Whether it be smartphones or tablets, the usage of portable digital devices has gone through the roof and that is why it is imperative for your website to be well optimized for mobile devices. Make sure that your web pages are accessible from mobile devices and that users don’t have to zoom in and zoom out all the time to navigate through different sections of your web page.

Social Media Marketing

Social media marketing is one of the best ways to drive traffic. Not only is it highly convenient and hassle free, but it is also very economical compared to other avenues. All modern websites should look to leverage popular social media handles to market their website and reap the rewards through increased traffic. Websites like Facebook, Linked In, Instagram, and many others are hugely popular with hundreds and thousands of users and can boost your traffic and conversion numbers if used strategically.

Conclusion

In this article today we tried to give you a comprehensive perspective on how website owners can increase the traffic on their websites. We started off by explaining why higher website traffic is crucial for the development of a website. We also focused on giving you some simple yet effective web design tips that can help you to boost your website traffic on a daily basis which also enables higher long-term conversions. Based on our analysis, we then tried to narrow down the argument by giving you some essential tips that can help you to increase your website’s online reach and popularity.

If you are looking to seek the services of a professional web design agency, then we would definitely urge you to consider Janbask Digital Design. The company has developed quite a significant reputation in the industry by helping countless websites to increase their digital reach by boosting traffic and also opening up the possibility of higher conversions.

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