12/07/2018 — Les Rencontres Économiques d’Aix-En-Provence inspired global economic leaders to discuss “The World’s Metamorphoses”
Les Rencontres Économiques d’Aix-En-Provence 2018, organised by Le Cercle des Économistes, took place from 6th — 8th July in South of France. An outstanding event opened to everybody which aims at raising discussions about one global key issue between international economic leaders. This year all discussions dealt with “The World’s Metamorphoses”.
Fatoumata Ba, CEO of Janngo, participated in a session about Digital Revolution (“The Digital Revolution: where are we now ?”) with pundits such as Christian SAINT-ETIENNE, Member of Le Cercle des économistes, Philippe MABILLE, Editor of La Tribune, Nicolas DUFOURCQ, CEO of Bpifrance, Bertrand DUMAZY, Chairman and CEO of Edenred Group, Eric LABAYE, Senior Partner of McKinsey, Ludovic LE MOAN, CEO & Co-founder of SIGFOX, Erel MARGALIT, Founder & Chairman of JVP.
3 key points arised from this discussion:
1) The digital revolution remains a driver of growth, especially in emerging countries allowing them to leapfrog to the latest technologies;
2) It is a great vector to democratize an access to financial services, mass-market products and fundamental information & services, such as health and education;
3) Ever though digital revolution is destroying certain types of jobs via the automatisation of low value tasks, when we look beyond this myth, we understand that it is an excellent factor of social inclusion purveying new jobs for women and youth.
Also, Fatoumata Bâ intervened in an other session dealing with “Subscribers: are they free or captive?” with first-rate panelists composed of Dominique Roux, Member of Le Cercle des Économistes, Nicolas BARRE, editor of Les Échos, Ramon Fernandez, Deputy CEO of Orange, Jean-Jacques Guiony, CFO of LVMH and Nawfal TRABELSI, Chairman & CEO of McDonald’s France.
This cornelian issue gave rise to a vibrant debate between participants in which most of them assumed that subscription business models offer to final consumers an additional choice of consumption. If all speeches were aligned on the fact that subscription business models may help final consumers to manage the way they want to consume products & services, some experts highlighted that monopolistic situations could lead up to a feeling of captivity.
While subscription platforms take advantage of this recurrent revenue, data given by final consumers, not necessarily mindfully, become also an asset for these platforms, especially in countries where consumers data are not protected. In order to avoid a feeling of captivity and consumers unhappiness, which could encourage them to churn, economic players should build an environment of trust. By enhancing rules to protect personal data uses and building ethical customer experiences, companies are on track to make consumers free but responsible of their choices of consumption.
To draw a conclusion of these 3 days, Le Cercle des Économistes offered 12 avenues divided into 4 main directions :
I. Reconnecting with a spirit of progress: aiming for mass flourishing;
II. A new impulse for environmental and social responsibility;
III. Guaranteeing a lifelong right to equal opportunities;
IV. Restructuring international institutions to revive cooperation.
Janngo was honored to be part of this world-class event which contributes to inspire international economic leaders by sharing experiences and exploring new frontiers of knowledge.