The difference between a logo and a brand

Logo, branding, visual identity, brand. They are all terms that are generally used interchangeably, but did you know there is actually a difference between them? Here I cover the difference between a logo and a brand, and why you need both.

When it comes to building a brand, there’s quite a bit that goes into it: a logo, brand drivers, colors, reputation, typography, visual identity, psychology, design aesthetic, recognition. If you were to ask someone what their brand is, I’m pretty confident you would get a string of words with a few of the ones I just mentioned.

The truth is most people don’t understand what exactly their brand is, but most everyone has a congealed definition based on other peoples’ definitions and how others around them have used the term “brand.”

But it’s ok. I’m not here to shame you for using these terms wrong or not knowing the difference between them (it’s my job to help you!). I’m here to help you know what the true meaning of these terms are so that you can use them correctly. The main two things that I want to clarify when it comes to branding is logo and brand.

Contrary to popular belief, your logo…