BTS and BE:FIRST Showcase the Future of the Music Industry
J-POP finally got a strategic marketer
Many Japanese musicians lament the declining album sales today, but K-POP superstar BTS has been unstoppable. It earned three number one albums in less than a year and claimed the fastest four chart-topper since The Beatles.
In 2022, HYBE—the label that produces BTS—made TIME Magazine's list of the 100 most influential companies.
How are they succeeding in the relentlessly evolving global music scene for so long? And what differentiated K-POP from other countries' music scenes? I did some research and found a promising J-POP group after assessing the critical factors.
HYBE Seeks Future Business Model
The producer of BTS and other HYBE groups, Bang Si-hyuk, says HYBE is a music business company to maximize the value of music and artists.
The chairman has been proactive—HYBE groups including BTS released uplifting pop songs during the endless lockdowns, while the chairman and producer utilized streaming platforms to offer virtual concerts. Even though Bang Si-hyuk’s NFT ambitions caused serious backlash from fans, he’s determined to be an innovator against lowering the value of music itself.
