How Companies Can Delight Employees with Unique Incentives
Japan’s Osaka-based Tomorrowgate offers a highly unique reward system
A range of unique allowances and other rewards
Companies with attractive allowances and other rewards incentivize their employees to work harder. One such company is Tomorrowgate Inc., an Osaka-based corporate branding service provider whose motto is to do something interesting together with the most unique employees in the world. Tomorrowgate has a range of special allowances and bonuses for its employees.
For example, all its employees have Twitter accounts. If an employee’s tweet goes viral, he or she will be awarded a special holiday and if it gets more than 10,000 RTs, he or she will be given a day off. What a unique reward system! In fact, Tomorrowgate’s employees tweet interesting ideas very energetically every day. The company was founded in April 2010 and is led by President Kohei Nishizaki.
Interesting and attractive tweets from Nishizaki
In 2018 I happened to see tweets from Nishizaki on Twitter and found them so interesting that I followed him. He often tweets frankly what he thinks based on his management experiences and I sometimes comment on his tweets.
What attracts me the most about him is his company’s uniqueness and distinctiveness. Tomorrowgate aims to become the most unique company in the world. Its motto is to do something interesting. The company even has a bar inside it. The company’s symbol color is black and Nishizaki calls his company a “black company.”
Attractive employees gain enthusiasts for Tomorrowgate
Nishizaki’s business philosophy is deeply ingrained in every employee and the reward system works very well. Each employee has strikingly unique features and is highly motivated to produce results. They are high on morale and are incentivized to produce interesting ideas. Each employee is so unique and engaging that they get Tomorrowgate enthusiasts (followers), who want to join the company or become the company’s clients.
In addition, interesting tweets from engaging employees helps increase a positive public image for the company and its publicity. This virtuous cycle is the core of the social media allowance system. Nishizaki sometimes headhunts unique people through Twitter. He has more than 100,000 followers and tweets recruitment information from time to time.
Tomorrowgate: “A sham brand can never get deep into people’s heart. We provide genuine branding that expresses unique companies’ feelings in words and remakes them from within. We support interesting corporate branding with completely new colors.”
Nishizaki also has a YouTube account and talks about his management experiences, ranging from how he started his business to past mistakes in management to how his business reached its current stage.
Nishizaki: “I will create the world’s most unique company together with the most unique members in the world.”
