Review — Is Meta Social Media Marketing Professional Certificate Worth it? [2024]

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8 min readMar 6, 2023

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Coursera Review — Is Meta Social Media Marketing Professional Certificate worth it?

Hello guys, if you want to learn about social media marketing and looking for best online courses and training program then you have come to the right place.

Earlier, I have shared best Twitter Marketing courses, best Instagram Marketing Courses, and best Facebook Marketing course and today, I will review one of the most popular Social Media marketing training program on Coursera, Facebook or Meta’s Social Media Marketing Professional Certificate.

The field of social media marketing is constantly evolving, and staying on top of the latest trends and best practices is crucial for success. The Meta Social Media Marketing Professional Certificate, offered by Coursera in partnership with Facebook, Instagram, and Messenger, promises to equip learners with the skills and knowledge they need to succeed in this dynamic industry.

But is Meta’s Social Media Marketing Professional Certificate on Coursera really worth the investment of your time and money? In this article, we’ll take a closer look at the Meta Social Media Marketing Professional Certificate, examining the program’s structure, content, and value to help you determine if it’s the right choice for your career goals.

If you have a business and you are worried about getting an audience or loyal customers or maybe even brand awareness for your brand, then social media marketing is one of the best solutions for you.

There are many social media platforms to make advertisements for your product, like Twitter, Pinterest, and more. Still, Facebook is the largest and best way to show your band to people with more than 2.8 billion active users every month.

The problem here is that most of the learners who want to master advertising on the Facebook platform are finding the right course among thousands available online. Many of them are created by an amateur, not a professional in the industry.

Still, I have found almost the best one created by the Facebook company called Meta’s Facebook Social Media Marketing Professional Certificate offered through the Coursera platform. The best thing about this training and certification program is that it comes right from the source, I mean Meta, the company behind Facebook. So, you will be learning from experts.

If you want to launch your career in social media marketing and build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.

Facebook marketing is a must skill you have if you are creating a business and want to get customers for your business and make sales and these skills are also highly in demand by companies nowadays, so learning and getting certified in this program will probably guarantee to have a position as a Facebook ad manager.

Is Social Media Marketing Professional Certificate by Meta on Coursera worth it in 2024? Review

The fact that above Social media marketing training program is from Meta is enough to join this course, I prefer to deep dive a little bit more while reviewing the course.

Similar to all the past Coursera course review, we will review this course on three main criterions — Instructor quality, Content Quality, and People opinion about this course.

1. The Instructors Review [Meta, Anke, and Daniel Kob]

The Social Media Marketing Professional Certificate by Meta is taught by a team of experienced instructors who have a deep understanding of the social media landscape and digital marketing.

This course is created by Meta, parent company of Facebook and the course is taught by Meta Staff. Since the Facebook company creates the course, it is obvious that you will learn from people who have solid experience in this industry and partner with a company called Aptly, an online education platform created by experienced workers in silicon valley.

Another great thing about joining a course from Meta is that after successfully completion any Meta courses like Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you’ll also gain access to the Meta Career Programs Job Board — a job search platform with 200+ employers looking to hire.

2. Course Content and Structure

Now let’s see which topics are covered as part of this professional certificate. Remember, each course cover one or more topics and there are 5 courses in this professional certificate.

2.1. Introduction to Social Media Marketing

You will learn how Facebook social media works and get an overview of how marketing and social media marketing works and how businesses use them for marketing.

You will dive a little bit into the different social media platforms and how individuals and businesses use them.

Later, you will see how to set your goals, plan to succeed in social media marketing, better understand your audience, and choose your brand’s right social media channel.

Here is the link to join this course — Introduction to Social Media Marketing

2.2. Social Media Management

Starting by learning how to establish your business presence on social media on Facebook and Instagram and creating a brand using the EPIC brand framework.

Next, you will see how to create engaging and effective posts on social media and Facebook and effectively integrate text and images. You will see also how to manage your content and what to post for your audience.

Here is the link to join this course — Social Media Management

2.3. Fundamentals of Social Media Advertising

This section will teach you when you use social media marketing for your brand, why you should use them, and the five components that make social media ads.

Next, you will learn how to create effective ads on social media and collaborating with your team. You will see how the user’s data is collected in ads, different formats, and government regulations. Finally, start creating real ads on Facebook and Instagram.

Here is the link to join this course — Fundamentals of Social Media Advertising

2.4. Advertising with Facebook

You will learn how the ads manager creates advertising on Facebook and Instagram and the structure of the ads manager for creating the advertisement.

Next, you will see how to set the right Facebook campaign that matches your marketing goals and set the advertisement budget.

You will learn also how to select the right audience for your campaign and use Facebook pixel to create a lookalike audience and create the actual ad using text and images or videos.

Here is the link to join this course — Advertising with Facebook

2.5. Measure and Optimize Social Media Marketing Campaigns

This section will teach you how to align metrics with your marketing goals, use analytics, and understand metrics like ROAS and ROI.

You will also evaluate your advertisement success and optimize your campaigns using the A/B testing and how attribution helps you evaluate your campaign across different platforms.

Finally, tell the full story of your campaign and communicate in a presentation.

Here is the link to join this course — Measure and Optimize Social Media Marketing Campaigns

2.6. Meta Social Media Marketing Capstone

This last section will make you precise on what you have learned in the previous sections to create a Facebook ad and learn how to communicate better.

So first, you will sign up for the digital marketing associate certification exam with Facebook and see how you will prepare your capstone project.

You will practice creating presentations for your ads campaign with a team of professional workers. Finally, pass the exam on the Facebook platform and get certified.

Here is the link to join this course — Facebook Social Media Marketing Capstone

Conclusion

In conclusion, the Meta Social Media Marketing Professional Certificate offered by Coursera is definitely worth considering for individuals who are interested in pursuing a career in the field of social media marketing.

The program provides comprehensive and practical knowledge of social media marketing techniques and strategies, as well as insights into emerging trends and technologies.

The courses are taught by experienced professionals and are designed to be engaging and interactive. Additionally, the certificate is recognized by top companies in the industry and can be a valuable addition to your resume.

Overall, if you are looking to enhance your knowledge and skills in social media marketing, the Meta Social Media Marketing Professional Certificate is definitely worth the investment.

By the way, If you are planning to join multiple Coursera courses or specializations, then consider taking a Coursera Plus subscription which provides you unlimited access to their most popular courses, specialization, professional certificate, and guided projects.

Coursera Plus | Unlimited Access to 7,000+ Online Courses

Get unlimited access to over 90% of courses, Projects, Specializations, and Professional Certificates on Coursera…

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It costs around $59/ per month but is worth it because you get access to more than 7000+ courses and projects, and you can also get unlimited certificates.

Other Coursera Resources you may like:

Thanks for reading this article so far. If you like this review of Meta or Facebook’s popular Social Media Marketing Professional certification on Coursera please share them with your friends and colleagues. If you have any questions or feedback then, please drop a note.

P. S. — If you prefer to learn from Udemy courses then you can also check out this Data Analysis with Pandas and Python course on Udemy. This is one of the best courses to learn Data Analysis on Udemy, and you can get it for just $10 on Udemy sales, which happens every now and then.

Coursera Review - Is Meta Social Media Marketing Professional Certificate worth it?

Hello guys, if you want to learn about social media marketing and looking for best online courses and training program…

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