How to Craft the Most Welcoming Online Project Using Hotel Website Templates?

Tatiana Murray
Javarevisited
Published in
6 min readMar 18, 2024

Are you an owner of an individual hotel in a sleepy rural community? Or do you have a chain of hotels in some of the most popular travel locations around the world? In all of these cases, you should learn how to build a hotel website that draws in your target market and encourages reservations. Your website design is a key component of your Internet marketing plan, so you should carefully analyze each element when you develop it. We want to help you by sharing some valuable tips and several hotel website templates to boost the overall process.

Branding and Company History

Gaining your target market’s preference over the competitors is one of the aspects of branding. It is also essential to make your visitors consider you as the only assistant who can meet their needs or find a satisfactory solution. Branding is fundamentally a problem-solver. A reliable brand will:

  • Clearly state your point;
  • Verify the reputation of the brand;
  • Reach out to prospects with a product or service by emotionally engaging them;
  • Make a potential client more interested in your hotel;
  • Build customer loyalty.

Understanding the requirements and desires of your audience is essential for branding success. You can accomplish it by implementing your brand tactics across your whole organization at all points of interaction with the public. Consider branding as if your hotel business were a real and conscious human being. Imagine this individual outlining their background, qualifications, and unique contributions. Your brand should remain in the brains and hearts of guests, so they can attach to you

The “About Us” page of your website should mention your background. Some businesses compile a book on their corporate history and give it as a gift to staff members and other people at key events.

There are four essential components that any company history should have. The specifics will vary depending on your firm but make sure to mention:

  • Why your business was founded, as well as your core principles and purpose;
  • A perfect summary of the founders’ biographies;
  • Significant moments in the history of your hotel;
  • Events that have happened along the road (these can be both entertaining and inspiring).

Peculiarities of Your Hotel

Your brand must be unique. People will not have a strong reason to prefer your brand over a competitor’s if you try to imitate others. Your clients will not respond to your messaging if it is filled with banalities. Instead, adopt a unique perspective and create a unique persona for yourself. Of course, it is easier said than done, but if you do not want to look like everyone else, this is an essential step. For this reason, find peculiarities that distinguish your hotel from others and make sure to describe them in detail.

Detailed Descriptions of Your Spaces

No, you cannot merely include a brief description of your rooms and hope to get plenty of reservations. You know, many people tend to imagine the worst things. So, create a distinct page for each property you are ready to provide your guest with to avoid this. Give your visitors a description that is as specific as possible so they will know precisely what to expect. To do this, incorporate the following elements:

  • While your rooms should be able to speak for themselves, you should always include detailed pictures of the area you provide.
  • Describe the atmosphere and appearance of your lovely area to give your potential guests a comprehensive and detailed tour of your rooms. You may offer visitors a preview of what to anticipate by using properly chosen words.

Fully-Responsive Design

The primary objective of a fully responsive design is to do away with the necessity for pointless resizing, scrolling, and zooming. Unfortunately, accessing websites that do not adapt to various screen sizes is difficult. You could lose potential guests because they become annoyed trying to figure anything out.

In addition to this, a fully responsive design enables a business to present its finest side and offer a wonderful browsing experience. When looking for a hotel online, website visitors value and anticipate a well-designed site. As a result, progressive businesses today recognize the need for a fully responsive website design.

Hotel Website Templates Trends

A fast-moving industry like web design requires staying on top of the most recent trends to maintain success. Utilizing obsolete designs, layouts, and features weakens your appeal. For this reason, we have chosen three hotel website templates to build a fashionable and multi-functional site.

Gwesty — Hotel Booking Website Template

A beautiful and well-organized example of hotel website templates that allows kicking off your online project. It incorporates two styles of the homepage, multiple headers and footers, and 20+ inner pages. Furthermore, you can personalize your site using a powerful hotel manager dashboard. It gives access to such options as photos, facilities, policies, room amenities, types of rooms, and many others. There are also two types of member accounts included in the package. You are also free to implement a Parallax background, Google Maps, and social media share.

Main Features:

  • Reviews and ratings
  • Order history
  • Wishlist
  • User dashboard
  • Blog listing and grid

LUXE — Premium Luxury Hotel Booking Bootstrap HTML Website Template

Another luxurious and remarkable variant from hotel website templates that may meet your needs. It comes with a set of creative homepages and inner page layouts to showcase your info in the best possible light. Without a doubt, it provides more rich features for a highly professional site. These include a fully responsive design, testimonials, room description pages, and many others. Some amazing blog pages will enable you to share the latest news and updates.

Main Features:

  • Contact form
  • Flexible layout
  • Social links
  • Parallax effect
  • Detail-oriented listing

Woods Hotel — Hotel & Resort WordPress Theme

Woods is an elegant and worthwhile choice from hotel website templates that deserve your attention. It has an up-to-date design that guarantees to increase your view counts. Moreover, a fully responsive design will assist you in saving an incredible site look on all possible devices. The Hotel WordPress theme with booking is based on Elementor builder and a set of its premium add-ons. In the header, there also are social icons that allow finding your accounts on social media without excess effort.

Main Features:

  • Room booking
  • Gallery functionality
  • Booking/personal/payment information
  • Testimonials
  • Contact form

Booking System

An all-in-one online booking system is an essential part of hotel website templates. Make sure to pay attention to the following capabilities when you choose a perfect ready-made solution:

  • Bookings management (to make your online reservation tracking straightforward);
  • Different ways to accept money;
  • Flexible price choices;
  • Reservation from any device;
  • Multilingual support.

Reviews from Guests

Publishing reviews on your website demonstrates honesty and integrity, which fosters confidence between the buyer and seller. Anyway, there are other reasons to display reviews as well. It also involves bragging about your accomplishments. This is a spot to highlight any favorable TripAdvisor reviews, features on other resources, or accolades your company has received. The fact that you can be a complete show-off here without fear of criticism is a positive sign.

Promotion Through Multiple Channels

The creation of a website alone is not sufficient. Social networks are what power the Internet, so your company must be present there as well. It can be a cost-free technique to publicize your name. In addition to this, you can take advantage of the newsletter, paid promo, contests to win free accommodations, and others.

A Few Words in Conclusion

For hotel owners, designing and developing a website may be a challenging undertaking. Before you start, it is crucial to evaluate your requirements, financial situation, and design capabilities. T you to get an online project as quickly as possible. As you are not charged to alter a minor aspect of your website, this option may be cost-effective. Thanks for reading!

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Tatiana Murray
Javarevisited

I'm a Partner Marketing Manager at TemplateMonster, with a passion for walking and houseplants. I enjoy working collaboratively with others.