Why Native Apps Really are Doomed: Native Apps are Doomed pt 2

Eric Elliott
Nov 21, 2016 · 5 min read
  • App install friction is suffocating native apps.

Why Native Apps are a Gamble

  1. You can achieve PWA-like behavior with Apple’s proprietary meta tags.

The PWA Market is Much Larger than IOS

iOS has 45% of the US smartphone market, and iOS users spend $1.08 per user per app vs $.43 on Android, so obviously, write an iOS app and you’ll come out ahead, right?

Who’s Using Progressive Web Apps?

Google has been collecting PWA case studies and the results are pretty impressive.

  • 75% increase in Tweets sent
  • 20% decrease in bounce rate
  • 10M push notifications a day.
  • 30% more monthly active users on Android, 14% more on iOS
  • 4X higher interaction rate from Add to Homescreen
  • 40% lower bounce rate
  • 10% longer average session
  • 30% faster page load
  • Added push notifications for mobile web users
  • Within 3 months, almost 1 million people opted in to push notifications

Conclusion

With a significantly larger investment, and a significantly lower return on investment, native apps just don’t make a lot of sense unless your app absolutely requires native capabilities that are not yet supported on the mobile web.



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Eric Elliott

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JavaScript Scene

JavaScript, software leadership, software development, and related technologies.