Men three times more likely to brag about professional accomplishments then women
(Spock.com was a startup in Silicon Valley that sold in 2009).
In a Spock Research study of 3 million corporate bio pages on the internet, Spock discovered that men were three times more likely to overly boast about their professional accomplishments then their female counterparts.
For example, men were 3.15 times more likely to have the words “accomplished”, “responsible for”, “served as” and “led” in their corporate bio page then women. In our analysis of corporate bio pages of people from similar industries and job titles, it did not appear that women were any less accomplished, just that they were less willing to place subjective terms like “led” or “responsible for” in their bio page then men.
However, when we looked at bio pages for educational information, women did equally if not better then men for terms like “graduated with honors”, “doctorate”, “certified”, or “graduated magna cum laude”.
What does this tell us? One hypothesis is that men seem to be more aggressive in marketing and promoting themselves online as opposed to women.