An addendum to the 5 Why’s: The Empathy Corollary.

Do you know about the “Five Why’s”? I read a wikipedia article about this once, which is the extent of my knowledge on the topic. But it’s a simple idea and I’m pretty sure I’ve figured it out.

Being human; or define X for Homo X

If you could choose a new Latin name for our species, what would it be?

Our name is Homo Sapiens — which means the “thinking man,” or the “rational man.” Our species name says rationality is the thing that makes us unique.

Junk food

I like junk food, and will — from time to time — defend its existence. My defense is this: junk food isn’t 100% bad, for if it were, it wouldn’t exist. People wouldn’t want it.

Junk food isn’t globally bad — it’s bad for you (it will kill you over time), but it tastes good. It doesn’t…

Get a coach.

Almost no one is able to push themselves to their limits without someone else pushing them too.

Think about it: Athletes all have coaches. Athletes are an obvious example of the raw pursuit of excellence (in generally clearly measurable ways). Great artists often have mentors…

Twonsday

There are plenty of tasks out there that would be good to do, meetings that might be good to take — but these tasks may not really be Absolutely Necessary. That’s OK, you should still do them — just schedule them for Twonsday.

Zingo statements.

Sifteo’s core values:

• Nurture creativity.
• Treat your customer like you would treat your friend.
• We must think it’s cool.
• Keep it brief.
• Build it.

The purpose of this blog…

…is pretty simple. For the interested reader, I’ll talk mostly about design, the future, running a company and other (likely half-baked — it’s a blog, right?) observations, ruminations, and pontifications.