BBQ and Email Marketing
…are not something you typically see in the same headline. Unless, I guess, you are in Austin for SXSW (I sat the past one this one out this year).
[caption id=”attachment_3460" align=”alignnone” width=”610"]
Daniel Delaney of Briskettown at work.[/caption]
But email marketing has great things to offer BBQ, says Pitmaster Daniel Delaney of Briskettown. I saw him speak on a Social Media Week panel at Whole Foods Bowery on social media and the food business.
He said something surprising but nonetheless essential: email is a major tool for his operation, helping him to turn a quixotic dream of toting a BBQ smoker to NYC into an actual revenue-generating business.
Why should you care? Because in addition to thinking about paid marketing, social and PR, you really owe it to yourself to give this tactic a second look.
Here are some resources for building an email list:
The Big Idea: Using RSS Feeds for Fun and Profit
