All women’s bodies weren’t created equal.
ONE SIZE FITS ALL: THE BRANDY MELVILLE PROBLEM
“One size fits all” stores are coming up everywhere. Brandy Melville is a very popular example of them.
Brandy Melville, the Italian clothing brand was established in 1970 by Silvio Marsan and his son. Sold in physical stores and through their website, the products are made for teenage girls and young women. Brandy’s first retail store was opened in 2009 at UCLA in the Westwood neighborhood of Los Angeles, USA, and by 2015 the brand had grown to 65 stores around the world.
With clothes that have a thrifted appearance, the biggest criticism upon the company is their “one size fits all” policy. Brandy Melville products are one size only, the size 0, saying that it could fit a girl who is a size 6. Which definitely doesn’t work, all women’s bodies weren’t created equal, therefore a girl size 6, 10 or 16 can not fit in a size 0. Not just discriminating overweight girls, it also discriminates the athletes who have more muscle than the average Brandy’s model. By making their products in one size, Brandy clearly says that their clothes are only to be worn by skinny girls who will make their clothes look the best.
Speaking of models, when you enter on Brandy’s website all the pictures of the outfits are in a tiny model. Most of Brandy’s models are between 5’7–5’9 with size 23–25 waists. This is a very specific type of girl that Brandy welcomes to their store. So, where is the one size fits all policy in the website? Why there isn’t all body types modeling for Brandy’s website if their outfits can fit a size 0 and a size 6? Wouldn’t it be easy to say “we sell clothes for the ideal thin body type that is established socially”.
However, despite a few protestors, their clothes continue to sell out because most girls want to look like these petit models.
This problem of Brandy has simple solution: make more sizes. This would make all body types fit into Brandy’s clothes and also make the company get more money by selling more products. This wouldn’t make the store not have their small size 0, they can still have it, but why not open the brand to sizes that actually fits everyone?
I personally never bought any Brandy Melville product and you may wonder why a 2/4 size girl that could maybe fit a Brandy’s clothe it is complaining about this? Because I have friends that don’t fit and because the body standardization needs to be discussed.
BEAUTY STANDARDS: AN IMPORTANT DISCUSSION
Society still has to let go of the standards of beauty, since they are very harmful especially to women. They only serve to make our world view even more limited and oppressive, causing psychological damage and even harming the health of women who do not fit into the concept of perfection. They face stress, they don’t accept their own body, go on crazy diets, eating disorders and later diseases like bulimia and anorexia nervosa. This doesn’t just affect overweight girls, but regular weight that want to be skinny as a petit model.
In situations like these feminism is more than necessary. Seeing young girls get involved and stand for themselves, saying they love their bodies no matter the size, shape or colour, is what the world needs. The perfect body type as changed a lot during the years and has to change once more. The perfect body type it is all bodies.
DUMPLIN: THE BODY-POSITIVE MOVIE THE WORLD NEEDED
Netflix’s newest original film, “Dumplin,’” has a simple central message: Every body is worth celebrating.
Based on a 2015 novel of the same name, written by Julie Murphy, “Dumplin’” tells the story of Willowdean Dickson (nicknamed like the title by her pageant-queen mother), a plus-size Texas teen. After discovering that her beloved late aunt (also plus size) backed out before entering the same small-town pageant that was Willowdean’s mother’s claim to fame, she decides to enter the competition in protest. What she doesn’t realize is how empowering the experience will prove to be.
Dumplin’ shows growth and growing self-awareness throughout the movie for Willdean as well as for her mother. It isn’t forced, and their understanding of each other is a bit more filled out by the end of the movie, but nothing feels like a resolution just for there to be one. They aren’t “healed,” they don’t magically understand each other, but they’ve grown closer and learned to appreciate previously unexplored elements of one another.
This movie helps young girls to see that the perfect body is their own and it was what the world needed.
LOVING YOURSELF IS THE GREATEST REVOLUTION
Movements such as Body-Positive helps people around the world to have positive body image and accept themselves and the others. Body positivity was created to help people with marginalized bodies, fat, queer, trans, bodies of color, and more. Of course that the movements has some concerns when people accept themselves but forget to take care of their healthy, a thing that can not happen. You can love yourseft and still be healthy
And this is what the world needs now, people united trying to change the body standardization so everyone can live happy and healthy with themselves.