“Sorry, Charlie.”

By Jesse Atwell

Charlie the Tuna is the cartoon spokes-tuna for the StarKist brand. He is a product of the 1960's advertising world. And his commercials are famously known for the catchphrase “Sorry, Charlie.”

Except for the fact that “Sorry, Charlie” was. never actually his catchphrase. His catchphrase was far less catchy:

“Tell ‘em Charlie sent ya.”

You’re legacy is built on things that stick… reputations, legends, and stories that spread.

And nothing more.

Everything else you do becomes a forgotten relic, the sleepy sediment under the ocean of time.

Sorry, Charlie.